15.03.450 No Advertisement as to Effectiveness of Products

(a) All advertisements, regardless of form, for approved medical marijuana products that make a statement relating to effectiveness, side effects, consequences or contraindications shall present a true and accurate statement of such information.

(b) An advertisement does not satisfy the requirement that it presents a "true and accurate statement" of information relating to effectiveness, side effects, consequences, and contraindications if it fails to present a fair balance between information relating to effectiveness, side effects, consequences, and contraindications in that the information relating to effectiveness is presented in greater scope, depth, or detail than is the information relating to side effects, consequences and contraindications, taking into account all implementing factors such as typography, layout, contrast, headlines, paragraphing, white space, and any other techniques apt to achieve emphasis.